Quince Drives EMEA Buzz for Jack Link’s x MrBeast Launch

When Jack Link’s teamed up with MrBeast – the world’s biggest YouTube creator – to launch a co-branded line of high-protein meat snacks, they called in Quince to take the story across Europe, the Middle East and beyond.

The collaboration marks MrBeast’s first co-branded product line with a consumer packaged goods (CPG) brand, introducing a range of protein-packed snacks under the Jack Link’s x MrBeast name. Quince was tasked with generating regional awareness and retail buzz through targeted PR outreach across key EMEA markets.

The collaboration reflects a broader industry trend: from celebrity licensing to creator-first product development aimed squarely at Gen Z, Gen Alpha, and modern parents seeking convenient, functional snacks.

Led by Quince Founder Charlotte Dovey, who has previous experience working with Jack Link’s for over five years, the campaign was designed to localise a major global launch into culturally resonant stories across diverse markets. “This campaign sits at the intersection of digital influence, product innovation, and the rising demand for culturally relevant snacking”.

90+ Placements | 7.9M+ Reach | 726 Brand Mentions

The results speak for themselves:

• 90 pieces of earned online, offline and social media coverage

• A cumulative audience of 7.9 million

• 726 brand mentions across premium domains

• Over 90 total placements including syndications and regional pick-up

  
  

Pan-EMEA Coverage Highlights

Quince achieved widespread media traction across the EMEA region, securing earned coverage in over 20 countries and delivering real impact at both national and local levels.

• United Kingdom: Coverage across major trade and consumer platforms helped land the campaign with both retailers and snack shoppers. Standout features included:

  • The Grocer

  • Yahoo News

  • MSN

  • Talking Retail

    
    

• Continental Europe: Quince delivered market-specific outreach across Western and Central Europe, landing trade, consumer, and financial coverage in:

  • Germany: Lebensmittel Zeitung, Finanzen.net, Sweets Processing

  • Spain: EFE Comunica, Murcia.com, Retail Actual

  • France: France Actu, Boursica

  • Netherlands: Analist.nl, IEX.nl

  • Italy, Sweden, Finland, Denmark, Poland and more: Additional regional coverage spanned digital news outlets and retail trade press, increasing brand visibility among shoppers and investors alike.

    
    

• Middle East: Digitally syndicated coverage appeared across English-language outlets throughout the region, including:

  • Emirates News Online

  • Qatar Press

  • Bahrain Wire

  • Egypt Biz News

  • Saudi Arabia Tribune

In total, Quince secured over 90 media placements across EMEA with the inital announcement — with tailored messaging, market-specific outreach and SEO-rich discovery for the campaign.

The co-branded snack range - including beef jerky, biltong, and bars - will officially hit shelves across key markets this autumn, supported by major social content drops from MrBeast, in-store activations, and ongoing regional media efforts.