Year one with Medichecks: delivering 250+ pieces of consumer PR coverage

In January 2025, Medichecks and Quince Creative Communications began working together with a shared goal: to make health information clearer and genuinely useful, reframing blood testing as a routine part of everyday life, similar to an MOT for your car.

Twelve months on, the impact is clear. Through press office activity alone, Quince has delivered 250+ pieces of consumer PR coverage for Medichecks across national and regional news, lifestyle and health titles, print magazines, broadcast, podcasts, newsletters, trade media and social partnerships.

Medichecks is a brand built on evidence, outcomes and expert insight - not hype - and our PR strategy was designed to reflect that. 

As Alex Wortley, Marketing Lead at Medichecks, explains:

“Our brief to Quince was to translate our clinical expertise into clear, practical guidance, helping to normalise blood testing as an everyday consumer purchase rather than a considered health investment. By making the category more accessible and consumer-friendly, coverage moved beyond the health pages and into more mainstream media. The impact has been tangible, with press results far exceeding those of previous years.” 

Medichecks has consistently featured in conversations about everyday health across the year, from vitamin D deficiencies and cholesterol levels to thyroid function, gut health, hormone balance and men’s health. 

Alongside that coverage, the brand pushed important awareness work with its Don’t Shh Me campaign, created to support women who feel unheard in clinical settings with tools and insights to advocate for their own health. This initiative, built on survey data showing many women feel dismissed during appointments, added a meaningful social purpose angle to our health communications.

Coverage highlights

• The Sun, The Scottish Sun & The Irish Sun (print + online): 32 features

• MailOnline / This Is Money / Mail on Sunday: 6 features

• Mirror.co.uk & Daily Mirror: 8 features

• Evening Standard / Standard.co.uk: 8 features

• GB News (online & broadcast): 5 features and interviews

• Multiple features in: Metro, AOL, MSN, Yahoo / Yahoo News 

• Multiple features in: Vogue, ELLE, Harper’s Bazaar, Good Housekeeping, Woman & Home, Top Santé, Women’s Health & Men’s Health, and the Age Better with Liz Earle podcast

  
  

Every piece of coverage represents an opportunity to help someone better understand their health, whether that’s spotting a deficiency, managing cholesterol, or knowing when to seek further testing.

“Working in health communications is personal for me,” says Charlotte Dovey, Founder of Quince Creative Communications.

“Having faced my own health challenges, I know how important clear, trustworthy information can be. That’s why working with Medichecks has been so rewarding. They’re helping make healthcare easier to understand, and our role is to make sure that expertise reaches the people who need it most. It’s exactly the kind of work we’re proud to build on as we move into year two.”