Oven Pride’s Christmas Social Media Campaign Sparks 23% Sales Increase in Sainsbury’s

Oven Pride’s festive social media campaign delivered outstanding results, driving a 23% sales increase in Sainsbury’s in the two week period over Christmas and into the New Year. 

The campaign, developed in partnership with Quince Creative Communications, successfully encouraged shoppers to prepare their ovens for holiday hosting and tackle post-Christmas clean-ups with ease.

The Campaign: Inspiring Pride in a Sparkling Kitchen

Launching in the lead-up to Christmas, Oven Pride’s campaign aimed to capture the joy of festive preparation and stress-free post-holiday clean-ups. 

The strategy combined highly targeted digital advertising with engaging influencer content, designed to resonate with holiday hosts and home entertainers.

Six influencers played a key role in bringing the campaign to life:

• Pre-Christmas: Showcasing the benefits of an oven deep clean before the big feast.

• Post-Christmas: Demonstrating the ease of tackling kitchen mess with Oven Pride’s Multipurpose Degreaser Spray.

  
  

Engaging lifestyle photography and relatable, humorous content went beyond traditional cleaning ads, creating an emotional connection that positioned a clean oven as the heart of memorable festive moments.

Impressive Results & Audience Growth

The campaign’s strategic mix of influencer content, digital advertising, and social media engagement delivered exceptional results: 

• 1.2 million unique people reach

• 40 pieces of influencer content

• 2,800 new social media followers

• High engagement: ThruPlays of long-form video content sat at an impressive 20%, far surpassing the industry average.

Brand & Agency Perspectives

Charlotte Dovey, Founder of Quince Creative Communications, highlighted the campaign’s unique positioning:“We wanted to move beyond traditional cleaning messages and create something that truly resonated with people at Christmas. By focusing on the pride and joy of a clean kitchen - before and after the festive celebrations - we turned what can feel like a chore into a moment of satisfaction and achievement. Seeing such strong engagement and sales impact was incredible.”

Pavan Chandra, Marketing Manager at Oven Pride, reflected on the success:“This campaign perfectly captured the spirit of the season: preparing, celebrating, and resetting for the new year. The combination of influencer storytelling and targeted advertising helped us reach both existing customers and new audiences, driving a significant uplift in sales. We’re thrilled with the results and excited for what’s next.”

Looking Ahead

With the success of the Christmas campaign, Oven Pride is looking to build on this momentum, continuing to evolve its marketing approach to engage customers in creative and meaningful ways.