Peperami’s Giant Unboxing – A Bold Launch with Bite

After seven wildly creative years working with Peperami in the past, we at Quince Creative Communications were beyond excited to reunite with the brand for another unforgettable stunt. This time, to help launch their latest mouthwatering innovation: Chicken Tikka Skewers.

In collaboration with the brilliant team at Fearless Union, we went big. Really big.

The Glades, Bromley played host to Britain’s Biggest Unboxing, where a towering, mysterious cardboard box took centre stage. From inside it? A riot of flavour, surprise merch drops, thousands of product samples—and one very lucky attendee walked away with a year’s supply of snacks.

Fans were treated to high-energy appearances (including fitness personality Harry Aikines-Aryeetey), unexpected giveaways, and a spectacle that quite literally stopped shoppers in their tracks. Some even unleashed their inner animal…

Quince led the full stunt build and event management, turning a bold concept into an even bolder reality. Then we kept the momentum going with a consumer PR push, selling the story into national media.

The results?

49 pieces of media coverage

10.5 million total audience reach

Featured in The Sun, Daily Express, The Star, The Mirror, The i and more

From concept to chaos, this campaign was packed with flavour, energy, and exactly the kind of cheeky charm you’d expect from Peperami. We’re proud to have helped bring it all to life - one rip at a time